The Apple Company Store, also known as The Company Store and finally known as Apple Infinite Loop, was an Apple retail location at the 1 Infinite Loop campus. It predated the 2001 founding the of the Apple retail store chain and was the only part of the campus that was open to visitors. On September 19, 2015, it was re-opened as Apple's 462nd retail store and was internally identified as R052.[1][2] By the time it was permanently closed on January 20, 2024, it had since moved up to become the 451st oldest as other preceding stores had closed over the years.[3]
History
The Company Store was located just to the right of the main entrance of the former Apple headquarters. It was first opened on March 13, 1993, soon after completion of construction of the campus by the Sobrato Organization. It originally sold only Apple-branded merchandise, collectibles, and related accessories. Apple employees could get a discount on items sold inside the store.[4]
Apple soon began marketing its Macintosh Performa consumer line and Newton mobile products during the mid-1990s at the Company Store.[5][6]
The logo from 2008 until the location's conversion to a standard retail store in 2015.
By May 2000, the Company Store was drastically redesigned to reflect the aesthetic tastes of Apple CEO Steve Jobs. After the conclusion of WWDC 2015 on June 12th, the store was closed for renovations.[7] On September 19, 2015, it was re-opened as "Apple Infinite Loop" to present a full retail experience, selling the Mac and iOS product lines.[8][9] In November 2017, its role in providing tourists with unique Apple merchandise was assumed by the nearby Apple Park Visitor Center.[10]
Permanent closure
On December 21, 2023, it was announced that the Apple Infinite Loop retail store would be permanently closing on January 20, 2024, along with one other store in Hawaii, after almost 31 years of operation. In a statement, Apple said in part, "After many years of serving customers at our stores in the Bay Area, we plan to close our store at Infinite Loop. All of our valued team members will have the opportunity to continue their roles with Apple. We look forward to welcoming our customers at our nearby Apple Park Visitor Center and other locations, on Apple.com, and the Apple Store app."[11][12]
The doors closed permanently on January 20, 2024, at 6 PM. The closure happened before Apple Vision Pro was released to the public.[13][14]
Map
References
- ↑ Apple Storefronts: #461 Infinite Loop R052 by Thomas Park, AppSpot. Archived 2017-05-17.
- ↑ Apple Storefronts: #461 Brussels R486 by Thomas Park, AppSpot. 2015-09-26. Archived 2015-09-29.
- ↑ Apple Storefronts: #451 Infinite Loop R052 by Thomas Park, AppSpot. Archived 2024-01-16.
- ↑ Before the spaceship: A look back at the previous campuses that Apple called home by Michael Steeber, 9to5Mac. 2017-11-13.
- ↑ Come Learn About Performas, The Family Macintosh, Apple Company Store. Archived 1997-07-15.
- ↑ The Company Store: MessagePad Center, Apple Company Store. Archived 1997-07-15.
- ↑ Rumor: Apple fechará a sua Company Store em Cupertino para reforma daqui a alguns dias by Rafael Fischmann, MacMagazine (Portuguese). 2015-02-06.
- ↑ Apple anuncia reinauguração da sua loja em 1 Infinite Loop para este sábado, 19 de setembro by Rafael Fischmann, MacMagazine (Portuguese). 2015-09-15.
- ↑ Apple’s new company store to sell devices for the first time, new collection of Apple branded merchandise, by Jordan Kahn, 9to5Mac. 2015-09-18.
- ↑ Apple Park: Normal people like you can now visit by Shara Tibken, C|NET. 2017-11-17.
- ↑ Apple Infinite Loop retail store permanently closing next month by Chance Miller, 9to5Mac. 2023-12-21.
- ↑ Apple's Infinite Loop Store Permanently Closing Next Month by Joe Rossignol, MacRumors. 2023-12-21.
- ↑ Apple Infinite Loop, Apple Inc. Archived 2024-01-20.
- ↑ Apple closes its ‘mothership’ Infinite Loop retail store for good by Ryan Macasero, The Mercury News. 2024-01-20.
See also
- AppleDesigns, an early brand merchandising department at Apple Computer.
External links
- Apple Infinite Loop at Apple (archived 2024-01-20, 2015-09-18)
- The Company Store (archived 2008-07-26, 2005-07-31, 2004-08-14, 2002-06-10, 2001-10-05)
- Apple Company Store (archived 1997-07-15)
- The Company Store at MacRumors
- The Company Store at Apple Headquarters at Silicon Valley Guide
- Apple Company Store at Visit San Jose
- Apple Store: Apple Company Store at Wikipedia
Articles
- Apple Company Store – Cupertino by Christoph Dernbach at Mac History (2012-03-25)
- One Infinite Loop at BasicAppleGuy (2022-06-09)